Ramp up your revenue engine
without breaking focus, margin, or trust.
When growth expectations rise faster than headcount or budget, the limits of your current sales model become clear.What comes next is a defining decision. One that determines whether growth compounds cleanly or creates costly drag.Having owned these outcomes at global scale across Google and Stripe, I now work alongside leaders making the same call under pressure.
Decision Sprints & Advisory
When growth targets are rising while budgets, headcount, or seller capacity are under pressure, leaders are often forced to reconsider how GTM capacity is built and deployed.The GTM Vendor Decision Sprint helps you definitively determine whether outsourced or third-party models offer you real leverage or introduce complexity you’ll later need to unwind.In 30 days, you’ll have a clear yes, no, or only-when decision on third-party GTM support, with the boundaries, trade-offs, and defensible path forward required to best protect your focus, margin, and brand.Strategic Advisory is also available when GTM decisions require a different shape or deeper execution support.
Track Record
For more than a decade, I’ve served as a senior revenue leader with direct accountability for growth and execution at scale across Google & Stripe.I’ve been trusted to decide and deliver the right next move when a business outgrows its existing model.
Ana Owczarzak
Founder & Principal @ AO Works
Scaled SMB Transformation
+62% YoY revenue, +52% YoY ROI
Drove the redesign of a global scaled sales coverage model that had outgrown its usefulness, rebuilding coverage, staffing, and consultative sales motions through third-party vendors to inflect growth during a headcount freeze.
Rapid Turnaround
Unprofitable to 2× ROI in Six Months
Diagnosed root-cause inefficiencies and realigned the GTM approach for a strategically important business unit, unlocking 5× productivity improvement and enabling onboarding at scale.
New Market Scale
$1B ARR in Four Years
Led GTM remodel and early scaling decisions for a new marketplace revenue motion, driving 20× onboarding growth while streamlining operations for durable scale.
Explore Fit
If you’re looking for a decision partner to clarify options, surface tradeoffs, and make the right call on your GTM model, let’s talk.
